Video Series Resins Stories Unplugged

What does the European Green Deal mean for the furniture industry? How can the furniture industry work more closely together to reduce CO2 emissions? And how can suppliers like BASF support furniture manufacturers and retailers in this?

See what the experts think:

• Ulf Rebenschütz, Managing Director of the European Furniture Association (Europa Möbel-Verbund), a network for furniture retailers
• Dr. Martin Baumert, Head of Technical Development Consumer Performance Materials BASF SE
• Dr. Daniel von Nessen, Sustainability Expert Resins for Furniture & Floor Coatings BASF SE

The video includes:

0:53 European Green Deal and the furniture industry

2:31 Sustainability in furniture retail

3:43 Why transparency is essential

6:23 Product seals and labels

8:40 BASF’s approach to reducing CO2 footprint

10:24 Best-practice examples in furniture applications

11:54 BASF’s Product Carbon Footprint project

Find out more about sustainable applications for Furniture & Flooring:

This session is all about more sustainable corrosion protection with DTM and multilayer systems. Our experts explain how easily such coatings can be formulated and applied using the water-based Acronal^® PRO 770 dispersion.

Find out more about our corrosion protection portfolio:

We’re bringing the latest trends and developments for coating applications to a new format: Resins Stories Unplugged, the new video series from BASF’s Resins & Additives department EMEA.

In Episode One, our experts put two products from the new Joncryl^® 953X portfolio – Joncryl^® 9532 and 9533 – through a series of tough tests for grain enhancement, chemical, scratch and block resistance.

Watch the video here to see the results.

Find out more about why sustainable wood coatings are more important than ever: