Newsletter Resins & Additives for Coatings

BASF's upgraded Resins unit: faster time to market, increased efficiency, focus on sustainability

Dear Readers,

I'm excited to have this opportunity to introduce myself to those of you I haven't yet met. I'm Bernd Meyer-Roscher, and I've been with BASF for 30 years. I began as a chemist and explored roles in research, development, marketing, and sales, working with adhesives, construction chemicals, and fiber bonding, and ultimately focusing on resins and additives. Since early 2023, I've been leading Global Marketing for our Resins Business Unit. I'm eager to join forces with you on addressing mega trends such as sustainability, e-mobility, and wind craft.

Now, over halfway into 2023, our team has been collaborating for more than seven months in our restructured Resins unit. This BASF reorganization matters, our aim being to serve customers better and faster. The new organizational set-up is designed to do just that.

We have three sales organizations, serving Asia/Pacific, EMEA, and North America, along with two global teams, Global Product Management and Global Marketing. While our Sales and Global Product Management teams continue to operate as usual, we've undergone a major change in Global Marketing. The organization is now structured around three main substrates: Metal, Paper, and Wood.

A further adjustment is the incorporation of our development team into our marketing organization as part of our global substrate teams. This allows us to avoid duplicating efforts in product development across regions, while taking local market needs into consideration. We believe this change will greatly reduce our time to market and increase our efficiency.

This edition - which highlights sustainability and product safety – provides an update on UV-curable components (TMPTA), announces two product launches and a webinar on bio-based products, and describes a new feature of to the valuable "Lab Assistant" tool. Enjoy!

Please feel free to reach out to me or my team. We are looking forward to being in contact with you.

Best regards,

Bernd Meyer-Roscher

Director Global Marketing, Resins

Bernd Meyer-Roscher

Head of Global Marketing, Resins

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TMPTA re-classification update: explore Laromer^® product solutions

Widely used in the coatings and printing inks industry, trimethylolpropane triacrylate (TMPTA) has now been classified as a Category 2 carcinogen (H351) by the European Chemicals Agency (ECHA).

We are further developing our Laromer^® range to include innovative, low-TMPTA and TMPTA-free resins and offer support on safe handling.

For more details click here

Bio-based products for interior wood coatings

Don't miss our upcoming web seminar on bio-based products for interior wood coatings on October 19! Learn about our circular-economy solutions, including renewable feedstocks, and discover how to save fossil resources with renewable raw materials. Our experts will also present our bio-based portfolio and introduce two new water-based dispersions, Joncryl^® BRC 9630 and Joncryl^®BRC 9631.

New UV veneer primer: Laromer^® UA 9164 Aqua

Join us for an upcoming web seminar on our latest UV veneer primer: Laromer^® UA 9164 Aqua, scheduled for October 5th. During this enlightening session, we will be discussing the outstanding performance and impressive water resistance of our new aqueous UV veneer primer.

Acronal^®TC 1015 for melamine- and formaldehyde-free coatings

If you were unable to attend our latest webinar on eco-friendly coatings, you can still learn about Acronal^® TC, our label-free alternative to amino resins for sustainable water-based coatings. With zero add-on of biocide and formaldehyde, Acronal^® TC 1015 can replace traditional 1K melamine-formaldehyde stoving coatings. It provides excellent adhesion to steel and aluminum while maintaining properties comparable to amino-resin crosslinked systems.

Smartphone icon for Lab Assistant now available

More and more customers are using BASF’s Lab Assistant and our team is constantly enhancing this valuable tool to optimize its service. To facilitate and speed up access, we have created an icon for smartphones. Please follow the link for instructions on how to install it.

Lab Assistant is a powerful digital tool that enables you to find the best raw materials for your specific needs and facilitates your lab work.