Dispersions & Resins
FORESIGHT 2024
Driving change – a joint Outlook for Construction & Paint
Meet us in Heidelberg on October 30 – 31, 2024
Join us in Heidelberg for two enlightening half-days to discuss what will drive the architectural coatings & construction industry in the future!
As in our last event, we still see the digital transformation and the ongoing decarbonization of our industry as the most important trends for us all. Therefore, we have not changed the overall theme for our upcoming event, but will instead offer new perspectives on these topics.
Be inspired by our invited experts who will share how you can further reduce your carbon footprint and use artificial intelligence to add value to your business. For example, you can learn about Heidelberg Materials' mission to reduce CO2 emissions by making cement more circular, and find out how DIY giant OBI is using digital tools to better serve its customers.
We look forward to seeing you at our FORESIGHT event in Heidelberg!

Yours sincerely,
Dr. Robert Heger
Vice President - BASF Polymer Dispersions for Architectural Coatings & Construction, EMEA

For our FORESIGHT event, we have invited exciting experts to present aspects of their specialist areas. Get to know them here.
Our Agenda 2024
Day 1, October 30, 2024
TIME | PROGRAM ITEM |
12:00 | Arrival and lunch |
13:00 |
Welcome and organizational information Dr. Robert Heger Vice President, Polymer Dispersions for Construction & Architectural Coatings, EMEA at BASF Marianna Evenstein, Moderator |
Digital transformation Dr. Jens-Uwe Meyer CEO of Innolytics AG |
|
Artificial Intelligence at BASF Dr. Suad Sejdovic Managing Director at BASF Digital Solutions S.L. and Global Head of Analytics & AI at BASF |
|
Coffee break | |
Digital Retail Marketing at OBI Christian von Hegel Senior Vice President Marketing and Retail Media at OBI |
|
Driving innovation through digitalization and external collaboration Dr. Alice Glättli Senior Vice President, Digitalization, Automation, and Innovation Management, Central Research at BASF |
|
Coffee break | |
Panel discussion on digitalization |
|
17:30 |
End of day 1 |
18:45 |
Meeting at hotel lobby for evening event |
Day 2, October 31, 2024
TIME | PROGRAM ITEM |
09:00 |
Welcome back and and organizational information Dr. Robert Heger Vice President, Polymer Dispersions for Construction & Architectural Coatings, EMEA at BASF Marianna Evenstein, Moderator |
Getting ready for future growth Dr. Markus Kamieth CEO of BASF |
|
CO2 reduction & circularity in cement Dr. Jörg Dietrich Head of Product Management and Head of Engineering & Innovation at Heidelberg Materials |
|
Coffee break | |
Urban mining on city level Jürgen Odszuck First Deputy Mayor of the city of Heidelberg |
|
Road to net zero Dr. Christoph Jäkel |
|
12:15 |
End of day 2 |
12:20 |
Lunch & departure |
13:30 | Optional guided tour of Heidelberg Castle |

Heidelberg
Providing a unique blend of history, innovation and a green vision of the future, the city is the ideal platform for inspiring conversations and new insights.
Heidelberg is also driving innovative topics such as sustainability: It has already won the European Sustainable City Award twice and is one of the model municipalities participating in the "Master Plan 100% Climate Protection". Additionally, Heidelberg recently engaged in Circular Construction and started the pilot project "Circular City Heidelberg".
Our meeting place:
Photo: Heidelberg Congress Center
Our selected accommodation:
Photo: Gustav Zech Stiftung Management GmbH
Our evening event:
Photo 1: NEO – Gastronomie GmbH, Photo 2: halle02 GmbH & Co. KG
Guided tour of Heidelberg Castle:

Organizational Details
For the itinerary and other helpful information about our FORESIGHT event, please follow the link below.
