Meet our new printing & packaging team lead and discover new prospects for circularity 

Dear Readers,

As we continue to navigate the changing waters of supply and demand, this year could well be very different from last. Our paramount objective, however, remains the same: to provide the reliable, high-performance, quality products that enable our customers to be successful.

Stepping into a new role

I’m pleased to be supporting these important efforts as leader of our global marketing team focused on the printing & packaging segment. I bring with me 12 years of experience within BASF, gained from numerous commercial positions in several locations.

For the last five years, I’ve been in the printing & packaging space, where I’ve really enjoyed working together with our customers to solve industry challenges. Once you’ve spent some time in this industry, you’ll never look at a package the same way again!

What’s next?

I’m passionate about sustainability and specifically sustainable packaging. I believe it essential that we work across the industry to move this forward. Bio-renewable content is an important market need and a major focus for our product development. In recent years we’ve launched Joncryl^® BRC products that support the sustainability goals of our customers and of the industry. We also have an expanding line of Joncryl^® HPB barrier offerings that enable greater circularity in the consumer packaging sector.

And there’s more to come: This year, we will introduce new products from both lines. Our next newsletter, to be published in April, will contain further details. You can also hear about the latest additions to our portfolio at Interpack (Düsseldorf, May 4-10, Stand B43, Hall 10). Please feel free to contact us if you would like to set up a meeting there with our experts.

In the meantime, if you are looking for product information or require samples and/or technical expertise and support, we invite you to take a look at our new tool: Lab Assistant has been designed to help you find what you need. Check out the info box below for further details.

Partnerships to build upon
Recent years have shown the tremendous value of our customer partnerships. Working together, we’ve overcome numerous challenges and our relationships have grown even stronger. I’m confident that we can continue on this path and look forward to being in contact with you.

All the best from me and our whole printing & packaging team.

Best regards,

Simon Foster  
Head of Global Marketing, Resins for Paper